When humans Kind

The Story

When Humans Kind is a new apparel brand focused on raising money for charitable causes. Each quarter, they design and launch a new collection of clothing items that celebrates a human doing great work in our communities.

Their primary method of fund raising is through the sale of their apparel, which required an online storefront. They came to BASIX to build out a custom online shopping website that told their story and made the purchasing process seamless.

Designed a brand new website that showcased their custom apparel with large lifestyle photography. Organized and established catalog organization that helped the shopper experience.

Executed the automation processes for handling order processing, 3rd party vendor integrations, and notification delivery to ensure the management of the website is scalable for business growth.

Configured account settings, blog system, and customized contact forms to bring the whole site together. Customized catalog display methods to further enhance the shopping experience.

Polished up the site with extensive search engine optimization best practices, file and speed compression tactics, and analytics integration for website and traffic monitoring.