West Michigan Sprinkling

The Story

West Michigan Sprinkling is a local irrigation, lawn care, and snow removal company that reaches across the west side of Michigan. They offer the typical range of lawn services with a specialization in underground irrigation systems.

The lawn care market is saturated and competitive, which means they need to continue to position themselves as a leader in the industry. West Michigan Sprinkling wanted to make sure that when customers hit their site, they knew they where the real deal. They came to BASIX to make that happen.

Built out a custom design that highlighted their most popular services. Used large CTAs to drive users to convert and reach out and get a quote for their services.

Setup and configured a third party scheduling platform that used advanced routing rules to drive efficiencies in crew dispatching and scheduling. Integrated an online appointment booking solution.

Integrated an online payment portal allowing customers to signup for service contracts online or to pay and existing bill online through a secure and encrypted form.

Setup a dedicated careers page that included a customized online application form in order to help received additional applications for available open positions.

Polished up the site with extensive search engine optimization best practices, file and speed compression tactics, and analytics integration for website and traffic monitoring.