The Story

Fōmcore is the nation’s premium supplier of high end foam furniture. They customize their unique furniture using only the highest quality materials and manufacturer their products right here in the U.S.

In order to continue to lead the industry, Fōmcore needed a site that showcased their beautiful products while also providing value to their customers through on online portal. They came to BASIX to take their digital presence to the next level.

Built out a custom design that showcased their high resolution photography of their unique furniture products in lifestyle settings. Created enhanced U/X with strong navigation elements.

Integrated dealer portal for restricted content areas of the site. Setup user flows and account management tools with required approval process to secure the backend of customer access section.

Setup catalog functionality and migrated products catalog over from the old website. Refreshed the product content and imagery to give the site a new and modern look.

Polished up the site with extensive search engine optimization best practices, file and speed compression tactics, and analytics integration for website and traffic monitoring.