Fence Row Furniture

The Story

Fence Row Furniture builds beautiful pieces of furniture and home decor with a specialization in using reclaimed barn wood in their pieces. They utilize reclaimed wood to design and build out custom furniture pieces designed to your exact specifications.

Their unique product and service offerings needed and clear and concise way to be displayed online. They wanted to show off the great photography and pull customers in with inspirational ideas to creating a dream home. They came to BASIX to execute.

Built out a custom design that inspires website visitors with the amazing furniture and home decor solutions they have to offer to help homeowners achieve their dream home.

Setup custom product & service page templates that brought their offerings to life using high resolution lifestyle photography. Used strong CTAs to drive lead conversions throughout landing pages.

Integrated a custom masonry photo gallery to showcase their custom reclaimed barnwood furniture. Setup and configured custom lead generation forms to encourage users to reach out.

Polished up the site with extensive search engine optimization best practices, file and speed compression tactics, and analytics integration for website and traffic monitoring.