“Content is King” says the broken record. The part most businesses are missing is what type of content is actually king. Too many businesses are writing content that no one really cares about. It’s wasting your time and resources building out content that doesn’t get you anywhere. Common blog article topic mistakes include: sales, promotions, products, services, corporate news, etc. This is all boring, and it’s not driving anybody to your site or providing them any value.
So the question remains: What type of content actually works? The answer lies in the questions your customers (or potential customers) are asking. Let’s go back to the bicycle shop example to put this into context.
Here’s an example of a blog article that won’t do you any good: