Think about it… what do you do on a website when you can’t find the information you’re looking for? You leave. You’re not going to waste your time on a page that doesn’t have what you need. You can just hit that back button and click the next search result.
But you can save the day by being available via a live chat. Instead of bouncing, you might hit that chat icon to quickly see if someone can give a helping hand.
A recent client was seeing an average of 43% of their users bounce when hitting their site. But users that engaged in their live chat bounced at only a rate of 15.64%. Amazing right?