Sometimes you’ll have to rebuild sooner if you don’t do it right the first time and are not using a professional who is well versed in web development standards. Sometimes you can go longer without overhauling if the site it built well and maintained by a professional to keep up with all the various changes that take place over time. There are a number of variables to look at that drive this shorter lifespan than what we would expect or desire out of our website investment.
Changes in Technology
It’s not new information that technology has been changing exponentially. Every aspect of the tech world gets rocked multiple times a year with new innovations on how things are done. Things are getting better, faster, and more intuitive every day.
Websites are no exception to this. Browsers are changing, coding methods change, functionality enhancements change, online security changes, the list goes on and on. An easy example to see this with is the takeover in mobile website traffic. If you’re website was built in 2012 where only 10% of website traffic was driven from a mobile device, 2 years later you are obsolete. Look at the rise in mobile traffic over the last several years.
If your website is not mobile friendly, you are far far behind and need a redesign… today. It’s likely that you already are mobile friendly, but there’s no telling what the next piece of technology that comes down the pipeline that will shake the website landscape all over again. Smart watches? Smart eye-wear? How about VR? Heads-up displays in vehicles? There’s a lot more to come that we are all not prepared for yet.