Now that you have your audiences and targeting created, the next step is the visuals that you use in your real estate ads. The images and videos that you use in your ads are how you get users to stop scrolling. You want to “wow” them with the visual, so it’s got to stand out.
Within Facebook, there are many different ad styles you can use. Play with the different options to mix and match your photo and video content into something that grabs users’ attention as they scroll.
- Home/community carousel
- Virtual tour video
- Split screen
- Text Overlay
- Video Slideshow
Typically ad formats with multiple images perform the best. This is because home buyers want to get a better feeling of the quality of the home before clicking in. If they get 2+ images that show how great the property is, they’ll be more likely to engage with the ad and click over to your website.
It’s important that your visuals are high quality. Homebuyers use the photos as a representation of the quality of the home. It’s worth hiring a professional photographer to come in and get good photos of the home and the community. Make sure the photos have great lighting and are edited properly by a pro.
Here are some great examples of how to use good visuals in your Facebook ads.