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Turf & Industrial Equipment

Turf & Industrial Equipment is a premium supplier of John Deere and Club Car equipment in their local region. With a strong grasp on the John Deere market share, they wanted to focus on building out their Club Car retail business by building out a robust digital strategy.

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Website Traffic

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Golf Cart Sales

Solution #1

Google Ads

The first step was to completely capture golf cart customers that were already on the market for a golf cart. So we did a deep dive into keyword research that showed us high volume, high purchase intent queries so we could serve ads to those searchers.

We doubled down with a display remarketing campaign to make sure website visitors kept the brand top-of-mind and coming back during their purchase journey.

Solution #2

Facebook Ads

Next, we built out a robust social strategy that helped fill up the top of the sales funnel by pushing awareness ads in front of those that would be an ideal golf cart customer. We identified several key audiences and started targeting them with personalized ads.

We set up custom conversion tracking to optimize campaigns around high-intent actions to help us drive even higher quality traffic over time.

Solution #3

Email Marketing

In order to help nurture the leads as they came in, we set up a robust email automation system that dripped out emails overtime to educate and help push buyers down the sales funnel.

We designed and built out several emails that included valuable content for purchasing consideration and encouraged these leads to further engage with the brand during their purchase cycle.

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