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Sip Shine

As a newer alcoholic drink in a saturated market, Sip Shine needed to drive awareness and demand and stand out from the crowd. We partnered with Sip Shine to build campaigns across several social channels, Google, and robust email campaigns to let the world know about this easier sipping shine and take over market share in the alcohol space.

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Solution #1

Facebook Ads

To start, we needed to drive massive awareness. Naturally, we tapped into social media channels to let the public know. We strategized campaigns for Facebook, Instagram, SnapChat, and TikTok so we could target their ideal audience and create a huge influx of consumer awareness.

Solution #2

Google Ads

As consumer awareness was rising and people started looking for Sip Shine more frequently, we setup branded campaigns for several branded keywords to make sure they showed up at the top of search.

Plus, we setup remarketing display campaigns for users who were already engaging with the brand. This helped keep the Sip Shine brand front of mind and kept people coming back for more.

Solution #3

Email Marketing

As we generated massive interest for consumers, we started collecting email addresses from website visitors that wanted to be informed of everything going on with the brand and product line.

We built automated workflows to push new subscribers into their robust email marketing platform. Then we established beautiful email templates so we could connect with their subscribers directly in their inbox.

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