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OpenBlooms

OpenBlooms is a regional flower delivery service. They wanted to expand their reach and connect with more customers by tapping into social media advertising opportunities. Together, we built a robust Facebook and Instagram strategy that helped them target users their entire service area.

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Solution #1

Facebook Ads

Initially, we started with robust audience testing on Facebook going after several different targets to see which groups of users would engage and shop. We built out several pieces of ad creative using the beautiful photography of their products and initiated A/B tests to learn the best combinations that resonated with users.

By initiating the tests, we found winning combinations that allowed us to start scaling.

Solution #2

Instagram Ads

We amplified our success from Facebook and pushed their ads over to the Instagram platform to engage with new users with a more visual interface. The success translated well and further pushed the success onto the second platform.

Solution #3

Remarketing

On both Facebook and Instagram, we setup advanced eCommerce event tracking through the Facebook pixel which allowed us to retarget several audiences that visited, browsed, and abandoned their carts to bring customers back and close more sales.

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