Being an industry leader in the real estate market, Coldwell Banker wanted to build a robust digital marketing program to support their new home builders and developers. The result was an extensive digital advertising strategy that touched all the major inbound channels. Campaigns delivered high intent home buyers to their website and significant lead generation for the new home communties.
Social Traffic
Organic Traffic
Lead Generation
We built out several target audiences within each major area with new home communities. Within each audience, we ran several different ad creative to test how different audiences responded.
The audience and ad creative testing allowed us to optimize for the best performers and drive the highest ROI for lead generation.
To keep the Coldwell Banker name top-of-mind, we built out several display ad campaigns that retargeted website visitors. This helped to create brand recognition and to get those users back for viewing more new homes.
We also built out several custom affinity audiences for people in the market for a new home so we can drive new traffic with display ads.
As we ran marketing campaigns, we built out several lead generation strategies to drive email captures for further engagement and nurturing.
From there, we built out several automated email series segmented by location, price range, and the number of beds/baths to completely personalize the communication being sent to email subscribers.
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