- April 5, 2021
iOS 14 privacy updates are going to change everything about Facebook advertising. Here's how to get ready.
If you spend $7,000 on a billboard for a month, do you know exactly how many leads that generates? Nope. That’s a gamble.
If you spend $7,000 in Google Ads targeting specific keywords, do you know exactly how many leads that generates. Yup. That’s investing.
With the right tracking in place, you can watch your advertising dollars turn into customers. You can track so many statistics on your ads that your eyes will start to glaze over:
Because of all the statistics available to you, you can make really smart decisions that have real impact on your bottom line. You can see how many clicks an ad generates, how many times someone contacts you after clicking on that ad, and then see if they turn into a customer. It’s an incredible thing to watch as long as you have the right tools in place.
By tracking the success of your marketing campaigns, you can get extremely granular in how each channel performs. If one channel is doing a lot better than the other, then you know you should move budget over to the higher performing avenue. This is called data-driven marketing. Its fun buzzword marketers like to throw out there to make them sound smart. All it really means is tracking granular KPIs for each campaign, monitoring the performance, and adapting your strategy to what the data tells you.
Using data to your advantage in marketing is going to expedite your business growth. You’ll gain huge efficiencies with your marketing dollars that you’ve never experienced before. The digital age has transformed how we advertise for the better. Being able to track your results at a granular level will transition you from gambling to investing.
If you want help with your advertising strategies and want to see your ad spend do more for your business, we’re here for you.
Let’s connect and chat about your business goals.
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Lean on us to get more from the digital space and to drive your business forward.