How to Grow Your Email Marketing List

Email marketing is a huge tool in growing your business. With the right strategy, emails can help nurture customers down the sales funnel for you. It’s an amazing tool that is inexpensive to have and can make huge impacts on your overall business.

The main question that tends to surface is how to actually grow your email list? Unless you actively are trying to collect email addresses, you’re going to have a hard time finding success in this channel. There are countless ways you can collect emails for your marketing list. We pulled together a few of them to get you started that are fairly easy to implement.

1. Offer a Coupon or Discount

This one is obvious, but effective. People love discounts. If you can offer them some type of incentive for signing up, you’re going to see your list grow. A lot of websites will display this as a modal when you first hit a page. Make sure to enable browser cookies so you can only show it to new visitors. If you have this popping up on every page every single time a user visits, they’ll get annoyed and likely just leave.

2. Create High Value Gated Content

It’s usually recommended to give your content away for free, but in some cases, it might make sense to gate some of your content with an email address signup form. Have an extensive product catalog? Or maybe a research study with valuable data in your vertical? 

Let people access that content after they sign-up to your email list. People will want the free content to digest, and they’re more than likely willing to provide an email address to get it.

Make this form easy and simple. Don’t require too much because you’ll see your conversion rates drop. Usually just an email address for now, and you can work on collecting their other data later.

3. Host a Contest or Giveaway

People love free stuff! Use a popular product or service and advertise a giveaway to your following. Let everyone know about your giveaway on all your social channels and in person. Make it easy for people to signup and you’ll see your email list grow!

4. Enable Exit Intent Popups

Today’s web browsers can track mouse movement and see when a user is headed to exit off the page. If you turn on exit intent popups, you can save those website visitors with a coupon, discount, or other offer and an email signup form. This is an easy strategy that will turn people leaving your website into a newsletter subscriber.

5. Contact Form Opt-In

You likely already have contact forms on your website. You can grow your email marketing list if you simply add a little checkbox on that form that allows people to signup for your list. You can even pre-check this box for users so that more of them are likely to keep this option selected and signup for your email marketing. When users submit the form, you can setup automation so that the email address automatically gets added to your email marketing platform.

 A quick and easy win for something that is already in place.

If you don’t already have contact forms in place, you probably need a website redesign.

6. Signup Link in Email Signature

Promoting your email list outside of your website will also help drive list growth. You probably are already sending a ton of emails to communicate with people outside your organization. Throwing a little link in your signature that gives people the option to signup will advertise that you actually have a newsletter and gives those people an option to participate. Every email you send is an opportunity to get a new user on your list.

7. Omnichannel Email Collection

If you’re dealing with customers in your store or face to face, this is the perfect time to collect an email. Offering email receipts for in-store transactions is one easy way to collect emails. Customers are already doing business with you and e-receipts are the way of the future (save the trees!). It’s likely they won’t even hesitate to provide you with their email and you can watch you list grow dramatically.

Most modern POS systems support email list capture. And many times these can be integrated to automatically pull in your customers emails right into your email marketing platform. Depending on the software you are using, you can set this automation up quickly and will expedite your email list growth efforts.


Email marketing is one of the most powerful ways to keep your brand in front of customers, nurture potential sales, and create repeat business. This channel is inexpensive and easier than ever to execute. If this channel interest you but not sure where to start, remember that we’re here for you.

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