Email marketing is a huge tool in growing your business. With the right strategy, emails can help nurture customers down the sales funnel for you. It’s an amazing tool that is inexpensive to have and can make huge impacts on your overall business.
The main question that tends to surface is how to actually grow your email list? Unless you actively are trying to collect email addresses, you’re going to have a hard time finding success in this channel. There are countless ways you can collect emails for your marketing list. We pulled together a few of them to get you started that are fairly easy to implement.
1. Offer a Coupon or Discount
This one is obvious, but effective. People love discounts. If you can offer them some type of incentive for signing up, you’re going to see your list grow. A lot of websites will display this as a modal when you first hit a page. Make sure to enable browser cookies so you can only show it to new visitors. If you have this popping up on every page every single time a user visits, they’ll get annoyed and likely just leave.
2. Create High Value Gated Content
It’s usually recommended to give your content away for free, but in some cases, it might make sense to gate some of your content with an email address signup form. Have an extensive product catalog? Or maybe a research study with valuable data in your vertical?
Let people access that content after they sign-up to your email list. People will want the free content to digest, and they’re more than likely willing to provide an email address to get it.
Make this form easy and simple. Don’t require too much because you’ll see your conversion rates drop. Usually just an email address for now, and you can work on collecting their other data later.