The Cakabakery

Success Story

The Cakabakery is a local bakery that was looking to elevate their online presence holding the top positions on Google Search and creating an easy online ordering process to drive high conversion rates. By ranking in top spots on Google and using conversion optimization tactics, they’ll be able to drive higher lead volume and push more gourmet desserts out the door.

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Organic Traffic
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Conversion Rates

About The Brand

The Cakabakery is a local bakery that has built a well established brand in Michigan for being a high-end custom dessert bakery. Specializing in wedding cakes, cookies, cupcakes, and gourmet desserts, they’ve been able to dominate the local dessert market for those craving truly fresh, all from scratch, delicious bakery treats.

The Challenge

The Cakabakery wanted to own the top of Google organic search results and they wanted to drive more leads by converting a higher number of website visitors.

Solution #1

Website Design

The first step was building a beautiful website that properly represented the elegant brand. We wanted this site to showcase the beautiful desserts in a clean and minimalistic way that put focus on the strong imagery. The existing site was also built to be responsive so it allowed mobile customers to engage and order right from their phones.

Solution #2

Search Optimization

To rank high on Google, we took necessary steps to optimize their website and online presence to own the top organic listings. We focused on both branded and non-branded keywords that would help customers find them on Google. We also helped them setup proper business listings and provide accurate information for all three of their locations across Michigan.

Solution #3

Conversion Optimization

At the end of the day, The Cakabakery thrives on customers placing orders. To drive more orders, we helped customize an online ordering system that allows website visitors to place order request directly on their website. This helped them drive custom orders and fill up their queue throughout the seasons.

Alternatively, they need walk-in customers to drive in-store sales. We built a custom map displaying all three locations to help get customers to show up at their retail locations and order their over-the-counter products.

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