From the beginning, BASIX has helped Tetra Therapeutics build their brand online, generate recognition in their industry, and increase clinical trial awareness and enrollment. Through several basic strategies, we’ve helped them get more value from their digital presence.
Tetra Therapeutics is a research and pharmaceutical lab dedicated to discovering treatment options for cognitive impairment. Their advance drug research is helping patients across the globe get better treatment options for Alzheimer’s Disease as well as Fragile X Syndrome.
Tetra needed to build their brand online. Being a brand new organization, they needed help with all aspects of the digital space as well as filling up their important clinical trials.
The first step with Tetra was taking their established brand identity and get it online with a website. We worked with their team to help design and build out a beautiful and simple website to showcase the great work their team was doing. The new site was built on the backbone of WordPress with a responsive design to support mobile users.
We incorporated a blog and PR section of their site to help share the news and medical progress they made over time.
Being a new brand, it was important to focus heavily on search optimization so they could start driving organic traffic acquisition in Google and other search engines. We performed heavy keyword research to incorporate high quality and high volume search terms into their website copy. Next we actively pursued backlinks from top medical news sources already talking about their specific medical space to help build domain rankings.
In no time, we were able to get Tetra ranking for primary keywords, including their brand name which allowed them to establish themselves as a reputable brand online.
When it was time to execute their clinical trials, Tetra needed to push a large volume of awareness and patient signups for the trials. We helped them by initiating large Google Ad campaigns to capture those searching for treatment options for Fragile X. By driving searchers to their clinical trials, we were able to help fill their entire trial in less than 5-months.
