Being a new brand, it was important to focus heavily on search optimization so they could start driving organic traffic acquisition in Google and other search engines. We performed heavy keyword research to incorporate high quality and high volume search terms into their website copy. Next we actively pursued backlinks from top medical news sources already talking about their specific medical space to help build domain rankings.
In no time, we were able to get Tetra ranking for primary keywords, including their brand name which allowed them to establish themselves as a reputable brand online.