Being an industry leader in the real estate market, Coldwell Banker wanted to build a robust digital marketing program to support their new home builders and developers. The result was an extensive digital advertising strategy that touched all the major inbound channels. Campaigns delivered high intent home buyers to their website and significant lead generation for the new home communties.
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Generate leads of home buyers to come view the collection of new homes offered by Coldwell Banker. Connect these home buyers with local agents to support their home buying journey.
Step 1 was to build out a robust social media advertising campaign. We built out several target audiences within each major area with new home communities. Within each audience, we ran several different ad creative to test how different audiences responded.
We tracked the performance of each target audience and ad creative within each market and continued to optimize for driving the largest quantity of leads for their team of agents.
To keep the Coldwell Banker name top-of mind, we built out several remarketing ads that showcased to web visitors as they browsed other websites to create brand recognition and to get those users back for viewing more new homes.
We also built out several custom affinity audiences for people on the market for a new home and served several display and gmail ads to peak their interest in looking at new communities with Coldwell Banker.
To help drive organic reach, we audited their website for technical SEO opportunities and built out a robust content database of new home communities, home plans, and inventory listings so the website was filled with valuable information for home buyers.
By building up content on the website, we drove up organic rankings and saw an increase in overall organic traffic to the site.
