Get into the weeds of advanced digital marketing tactics.
Measuring your businesses performance is a staple for figuring out how you are doing and how to improve. But not everyone understands how to properly make their website apart of that equation. I’m not talking about website sessions or hits. Traffic on the website is great, but that’s not what turns into business growth. We need to measure items on your website that are bringing
Technology is always moving, and this is no exception to the online world. Design standards for the web have drastically changed in the last 3-5 years. We’re seeing new strategies that bring website development to a whole new level. It’s hard to keep up sometimes, but it’s important for your business that you don’t get left behind. Websites are important, and making sure yours is
We’ve all seen those ads. “Build your own beautiful website in minutes!” Website builders like Wix, Weebly, and Squarespace offer the ability for business owners to DIY their website. Although they have software that allows you to build a website, the outcome falls short of having your business make a true impact on the web. There is no denying that going this route will save
Mark has been under a lot of scrutiny lately. All the privacy scandals has forced Facebook to rethink how they manage and use its members data. The results are turning into greater privacy control for end users, which is a really great thing. The internet needs more ways for users to control their own data, privately. The backlash of these changes are having a negative
When your organization publishes content, it’s a direct representation of your business and your brand. Your content is how you communicate with your existing customers and your potential customers. It’s how you create a lasting impressions and showcase your business in it’s highest regard. There are multiple ways to push content, but the majority of them are amplified when paired with visuals. A common stat
The ultimate way to measure success of your website is to understand how well it’s converting customers. After all, the primary purpose for most websites is to drive revenue, regardless if that’s selling online or trying to get customers to contact you for a service. The good news is that there’s a tool you can add to your site that will greatly increase your sites ability to
Google changes every day. They are constantly making changes and updates to how their technology works. As SEO professionals watch and study each of these changes thoroughly to make sure their websites are keeping up with rankings, they may be missing out on a key trend that has been taking place over the last several years that has nothing to do with rankings at all.
Shopping online has become the norm. There isn’t much you can’t buy online anymore. In fact, over 60% of shopping is now done online. Consumers are expecting to be able to purchase your products, whenever they want, wherever they want. Having an eCommerce website is becoming a necessity, even to brick and mortar companies. If you’re not selling your products online yet, you are missing out big time. Building an
When it comes to social strategy, it’s important to put your budget and efforts into platforms that make sense. Not all platforms are going to get your the net returns that you’re looking for. In order to be efficient in your digital marketing strategy, we want to be selective on what social networks are going to make sense based on your target demographic and your
The term SEO has been thrown around a lot by marketers for a while now. And it’s a really complex topic when you get down the nitty gritty of what it all means, what factors play a role, and how people try to manipulate search engines for their own benefit. The real problem is, no one really fully understands Google (except for Google). It’s not