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Digital Marketing

Good Photography Matters Way More Than You Think

When your organization publishes content, it’s a direct representation of your business and your brand. Your content is how you communicate with your existing customers and your potential customers. It’s how you create a lasting impressions and showcase your business in it’s highest regard. There are multiple ways to push content, but the majority of them are amplified when paired with visuals. A common stat

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Digital Marketing

Why You Should Add Live Chat to your Website

The ultimate way to measure success of your website is to understand how well it’s converting customers. After all, the primary purpose for most websites is to drive revenue, regardless if that’s selling online or trying to get customers to contact you for a service. The good news is that there’s a tool you can add to your site that will greatly increase your sites ability to

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Digital Marketing

SEO Trends: The Evolution of Search Results

Google changes every day. They are constantly making changes and updates to how their technology works. As SEO professionals watch and study each of these changes thoroughly to make sure their websites are keeping up with rankings, they may be missing out on a key trend that has been taking place over the last several years that has nothing to do with rankings at all.

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Digital Marketing

5 Reasons Why You Should Invest in eCommerce

Shopping online has become the norm. There isn’t much you can’t buy online anymore. In fact, over 60% of shopping is now done online. Consumers are expecting to be able to purchase your products, whenever they want, wherever they want. Having an eCommerce website is becoming a necessity, even to brick and mortar companies. If you’re not selling your products online yet, you are missing out big time. Building an

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Digital Marketing

The Right Social Networks for Your Business

When it comes to social strategy, it’s important to put your budget and efforts into platforms that make sense. Not all platforms are going to get your the net returns that you’re looking for. In order to be efficient in your digital marketing strategy, we want to be selective on what social networks are going to make sense based on your target demographic and your

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Digital Marketing

SEO 101 – Intro To Search Engine Optimization

The term SEO has been thrown around a lot by marketers for a while now. And it’s a really complex topic when you get down the nitty gritty of what it all means, what factors play a role, and how people try to manipulate search engines for their own benefit. The real problem is, no one really fully understands Google (except for Google). It’s not

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