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Digital Marketing

Investing or Gambling: What Are You Doing With Your Marketing Dollars?

The old school marketing techniques were built on brand awareness. No one can argue that more people being aware of your brand is going to be a good thing. There just isn’t a good way to measure the real business impact of these campaigns. Back in the day, these traditional methods used “impressions” as a way to measure how effective they would be. That just

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Digital Marketing

Outbound vs Inbound Marketing: Traditional Marketing Is Dead

Our world has been turned upside down over the last decade. Technology has been a game changer, no doubt. One of those ways is how it has altered the marketing landscape. The way executives spend their marketing dollars can be much more effective than it ever has been before. Outbound marketing is the traditional method used for decades. Mentality: go out to find customers. Billboards

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Digital Marketing

How To Grow Your Nonprofit with Google Grants

If your nonprofit organization is looking for a great way to grow, there is a solution out there that is being heavily underutilized. That is the Google Grants program. When the term “grant’ is thrown around, there can be some hesitation because of all the red tape that typically comes with in. The heavy documentation, the long wait periods, and no guarantee you’ll get accepted.

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Digital Marketing

Top Digital Marketing Toolkit

To be successful in marketing your business online, you’re likely going to find yourself using some tools that help you get the job done. Now the tools you select are likely going to be dependent upon the marketing tactic you are trying to implement, the vertical your business is in, and the target audience you’re going after. Below, we’ve outlined a few of our favorites

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Digital Marketing

Optimizing Your Business for Voice Search

Siri forever changed the way we interact with our phones. Google Assistant, Alexa, and Cortana soon followed to take voice technology into multiple areas of our lives. There aren’t many homes anymore that doesn’t have some type of voice activated item in it. That means it’s time to adapt and take advantage of this technology. If you want your business to continue to be found

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Digital Marketing

6 Effective Link Building Strategies

Link building is touch. It’s so touch that most link builders have fallen to using black hat tactics in order to build their backlink portfolio. Google has come flat out and said that these black hat tactics are going to do you more harm than good. Here is their verbiage right from the Google Guidelines when talking about spending money on links: Buying or selling

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Digital Marketing

How to Grow Your Email Marketing List

Email marketing is a huge tool in growing your business. With the right strategy, emails can help nurture customers down the sales funnel for you. It’s an amazing tool that is inexpensive to have and can make huge impacts on your overall business. The main question that tends to surface is how to actually grow your email list? Unless you actively are trying to collect

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Website Design

The Lifespan of a Website: Is Your Website Dead

Websites are investments. This online tool becomes one of your most valuable assets to your business, and it can be costly to have it done, especially by a professional who knows what they are doing. Business owners frequently ask how often it makes sense to redesign a website. Afterall, the investment can be high and you want to make sure you get the most miles

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Digital Marketing

Why Your Blog Articles Are Worthless

“Content is King” says the broken record. The part most businesses are missing is what type of content is actually king. Too many businesses are writing content that no one really cares about. It’s wasting your time and resources building out content that doesn’t get you anywhere. Common blog article topic mistakes include: sales, promotions, products, services, corporate news, etc. This is all boring, and

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Digital Marketing

5 Marketing Trends You Can’t Ignore Anymore

The world moves fast and technology has expedited how quickly things are moving. Tech has greatly changed the marketing landscape over the last decade and even just over the last several years. As things change, customers adapt and their expectations that companies are keeping up to make them happy. We pulled together some marketing trends you really can’t ignore anymore. If you want to excel

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Website Design

Does Your Website Work? Signs of a Successful Website

Measuring your businesses performance is a staple for figuring out how you are doing and how to improve. But not everyone understands how to properly make their website apart of that equation. I’m not talking about website sessions or hits. Traffic on the website is great, but that’s not what turns into business growth. We need to measure items on your website that are bringing

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Website Design

5 Signs It’s Time For a Website Redesign

Technology is always moving, and this is no exception to the online world. Design standards for the web have drastically changed in the last 3-5 years. We’re seeing new strategies that bring website development to a whole new level. It’s hard to keep up sometimes, but it’s important for your business that you don’t get left behind. Websites are important, and making sure yours is

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